Foundation & Kick-Start Marketing Course

Description

Syllabus:

Presented by Allan Simmons, the course is aimed at new business owners or those experienced, but looking for fresh advice and marketing tips.

Click here to view a 3 minute video introduction to the course from Allan Simmons

The course covers :-

• What is a marketing strategy ?  It’s probably not what you think!
• How to reduce the stress of marketing and managing your business.
• Why your average job value matters and the impact it has on your business.  
• How to become the trusted cleaning technician in your local areas.
• Maximising your enquiries and converting them into bookings.  
• Reducing your advertising spend and saving money.
• Getting referrals but without giving away vouchers or running complicated schemes.
• Building long-term loyalty in your clients.
• The importance of reviews and how you can use them to differentiate yourself.
• Social media campaign structure and strategies that will save you money per click.
• Many of these tools and tactics are low cost, or even free and will all help reduce your advertising spending whilst increasing your revenue.

Course Booking Information

All courses must be paid for at the time of booking. Prochem Training Vouchers are not valid for this course. A charge of twenty pounds will be applied to cancellations made less than five working days prior to the date of the course, to cover the cost of incurred administrative charges. All training courses include coffee, lunch, tea, reference manual and training certificate. The numbers on each course are restricted and we regret that an administration charge will be made for non-attendance or late cancellations. Lunch will be provided on all courses, with a vegetarian option and some special dietary requirements available (please ask at time of booking). Please ensure you inform us if you have any food allergies. Reservations will be confirmed by letter and will include course timetable and travel directions. For up-to-date details of course timetables and scheduled dates contact our Training Department on 020 8974 1515. All prices are per person and exclusive of VAT.

TESTIMONIALS

Giulia De Filippo GDF Cleaning Services
“Thank you for this. Your course was brilliant! So much information and golden nuggets to work on.”

Tony Blackett TB Cleaning
“Thoroughly enjoyed this course. Even though I’m new to the industry, the information that Alan provided was so interesting that I feel that I’ve been wasting my time in the past, thinking I know about how to market my company ! Simple things like designing packages aimed at different client groups was excellent. The advice and short-cuts on how I can use Facebook more effectively was fascinating. Along with the follow-up spreadsheets and course notes, I am excited about launching myself again”.

Steve Green
“Having run my business for a couple of years, I wasn’t sure what I’d learn, but Allan is a wealth of knowledge. I soon realised that I could actually save money on my marking as I was paying Google a bucket-load for little return. I’ve now changed and improved my social media presence and I’m actually making more money from individual jobs. I’d suggest this course for all of those in the industry, regardless of experience.”

Danielle Knowles
“Being new to this, I thought I knew about Facebook and how to use it, but I soon proved myself wrong. There are so many shortcuts and tips that Allan told us about. I was extremely impressed with the possibilities of creating specific, targeted marketing and offers for individual groups of my clients. Defo, worth the time & money. I got it back in a matter of days !”

Cristina Alvarez
“I learned so much. I loved the idea that when I cleaned the carpets and putting the sofa back, leaving my business card underneath, it would say “we even cleaned under here”. 

Lisa Patterson
“Definitely glad I went. From the info, I decided to build a special cleaning package aimed at my customers with kids. Mum’s talk to each other outside school and it’s really taken off” Thanks Allan.

Julian De Souza
“So many simple tricks and advice to help business grow. I have now given up old job and am often fully booked up”