Training is fundamental to what’s driving Avica UK forwards – and Prochem Europe is playing a key role in helping the cleaning and hygiene products distributor boost year-on-year sales.
It’s all about growth at Avica. The company finished 2016 with year-on-year sales up by over 30%.
It’s Tunbridge Wells office and warehouse has just been relocated to larger premises, following similar expansion of its branch in Northampton in 2015 and, last year, the company’s opening head office premises in Watford.
Established over 20 years, Avica supplies cleaning contractors, care groups and facility management companies in the UK. A member of Jangro, it uses group buying power to offer a competitive pricing proposition across a wide range of products.
These are complemented by customer training, available on-site or at its own training centre, based on the Jangro Learning Management System.
Sales staff also benefit from product training. Prochem distributor training has been enabling better understanding of the company’s machines and solutions, as Avica general manager Trish Kerfoot relates:
“We aim to ensure that our sales people have a thorough knowledge of what they are selling and the benefits products bring to customers.
“We have been dealing with Prochem for fifteen years now and sales manager Phil Jones has provided us with two training sessions in the past year that have proved invaluable in helping us shape the right solution for specific user needs.
Says Trish: “The first session included a group discussion about chemicals and a demonstration of the Fivestar upright self-contained carpet, floor and upholstery extraction machine.
“Phil then came back to do a practical demonstration of cleaning using a Steempro, a Polaris and a TM4.
“Around 20 staff have now attended these sessions and the feedback has been uniformly positive.”
Says Avica UK managing director Jeremy Thorn: “there’s a clear connection between product training and sales.
“As a professional training provider itself, Prochem is particularly well placed to help its distributors win machine and solution business.
Jeremy confirms: “We’ve experienced significant sales growth across all three of our branches in the past year, feeding demand for more products available for next day delivery.
“We remain totally focused on exceeding our customers’ expectations with the aim to launch into new territories with the same high quality service and product range.”