What’s in a name? A lot if it brings big new benefits.

Take Prochem’s B103 Contract Carpet Foam Shampoo: its re-formulation brings a minor but important rename to B103 Contract Carpet & Rug Shampoo.

“It’s a big deal for the rug cleaning industry,” says the company’s Director of Sales & Training, Phil Jones, explaining the back story to the development.

“The rug cleaning specialists originally approached the WoolSafe Organisation asking for a more cost-effective high foaming detergent as the products they currently use are becoming more and more expensive to import due to international shipping costs,” says Phil.

“WoolSafe rose to the challenge and did some testing on Prochem’s B103, which has now been given WoolSafe-approved status.”

Subsequent testing by rug-cleaning specialists for use in their mechanical rug cleaning plants, or by rotary systems, has already prompted a series of testimonials:-

“The new formulation is brilliant! We worked out the dilution rate for use in our rug cleaning plant and the results are fantastic. I’ve already ordered a case!”
Allan Simmons of Clean & Dry, Yorkshire

“It performed exceptionally well on some oriental and Chinese rugs that we had in. Very impressed with the new formulation.”
Derek West of Arcadia Spa, Cheshire

“I found it to be as effective as the existing rug shampoo from a cleaning point. When mixed with a deodoriser, it turned into a winner!”
Darren Curtis of Absolutely Fabulous Ltd